4.10.2005
Invasion of the Robo-DJs
Invasion of the Robo-DJs
From the article:
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From the article:
- The latest recipe for success in broadcast radio? Dump a thousand or so random songs into a playlist. Hit shuffle. Then, more often than not, kill the live DJ and replace him with a computer.
- The rules guiding a Jack-formatted station are simple: Unlike a typical radio station, which regularly plays 300 or 400 hits of a particular genre, programmers on Jack stations select 700 to 1,000 songs of completely different genres. Then, they sequence them to create what radio programmers call "train wrecks" -- Billy Idol will follow Bob Marley, Elvis after Guns N' Roses, and so on. And Jack stations often (but not always) use a smart-alecky recorded voice, rather than a live DJ, to make short quips between songs.
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